Leadership Team
Jeff Hoffman
Executive Chairman
Jeff Hoffman is the Co-Founder and Executive Chairman of IMPACT Media, bringing a wealth of experience as a renowned global entrepreneur, proven CEO, bestselling author, motivational speaker, Hollywood film producer, Grammy Award-winning producer, and Emmy Award-winning TV producer. As co-founder of Priceline.com/Booking.com and uBid.com, Jeff played a pivotal role in shaping the global travel and e-commerce industries. His vast contributions to entertainment further amplify his influence, and he remains a dedicated humanitarian. Jeff's exceptional and unmatched track record, combined with his visionary leadership, makes him a key figure in helping IMPACT Media build a company poised for extraordinary success, while also guiding the organization toward its mission of leveraging media for social good and delivering content that inspires and impacts communities globally.
Madison Freeman
CEO
Madison Freeman is the Co-Founder and CEO of IMPACT Media, bringing over two decades of experience in media. Her career began with her family’s legacy in print and digital publishing, starting with the launch of their first national lifestyle magazine, Affluent, in 2004. After the untimely passing of her father, Madison and her brother Christopher expanded their vision by launching Luxury Life and Wings, Water & Wheels in 2016. In 2025, they transitioned to IMPACT Media, where Madison is leading the charge to reshape the media landscape with a focus on impactful content and innovation. Her vision is to create a new paradigm by producing aspirational, inspirational, and engaging content that harnesses digital transformation to generate global impact and inspire positive change.
Christopher Freeman
President & Head of Content
Christopher Freeman has been a driving force in the evolution of his family’s legacy in luxury media and publishing. As Co-Founder, President, and Head of Content at IMPACT Media, he leverages over two decades of experience in both print and digital media to shape the company’s innovative vision. With a proven track record of leading and executing multi-platform marketing campaigns, Christopher has worked with global luxury and lifestyle brands across a range of channels, including streaming audio, podcasting, OTT/CTV, and digital media. His expertise in national sales, marketing, and partnerships has supported top-tier global brands in diverse verticals, delivering impactful results and building long-lasting client relationships. Christopher’s leadership extends to business development and media content strategy, where he has been instrumental in aligning IMPACT Media’s mission to engage Millennial, Gen Z, and Gen Alpha changemakers. Through the strategic use of technology, he has amplified the company’s global media presence, driving innovation and meaningful connections in an evolving media landscape.
Pier Bjorklund
Chief Strategy Officer & VP of Corporate Development
Pier Bjorklund is the Chief Strategy Officer at IMPACT Media Group, which he co-founded with Jeff Hoffman, Madison Freeman, and Christopher Freeman. With over 25 years of experience, he specializes in business development, capital markets, and fundraising strategies. Pier has pioneered initiatives across industries like aviation, entertainment, healthcare, and technology, including developing web solutions for the music industry and launching a prepaid debit card for the unbanked Latino market. He has been involved in transactions totaling over $500 million and provided marketing services to entertainers with sales exceeding $1 billion. Pier has earned multiple accolades, including the Orlando Business Journal’s 40 Under 40 Award and the Make-A-Wish Foundation’s Inner Circle Award. As CSO, Pier will drive strategic initiatives, partnerships, and growth opportunities related to this mission. As Chief Strategy Officer, Vice President of Corporate Development & Corporate Secretary, Pier will drive strategic initiatives, partnerships, growth opportunities, and corporate governance to advance this mission.
Daniel Carr
Vice President & Chief Financial Officer
Daniel Carr is Vice President & Chief Financial Officer at IMPACT Media Group, bringing extensive expertise in financial and operational leadership across multiple industries. With a background in enterprise software, high-tech development, manufacturing, wholesale distribution, online financial services, and IT infrastructure, Dan has successfully led organizations through strategic financial planning and process improvements. Known for his time management and multitasking skills, he has overseen multiple companies simultaneously.
Dan’s ability to connect with all levels of an organization has made him a trusted advisor, and his insights have been shared through global publications and speaking engagements. As VP & CFO, Dan will drive IMPACT Media Group’s financial strategy and operational excellence.
Jim Schiekofer
Chief Growth & Innovation Officer
Jim Schiekofer is the Chief Growth & Innovation Officer and an integral partner at IMPACT Media. With over two decades of experience in digital marketing, media transformations, and audience engagement, Jim is adept at blending technology with creative content to drive revenue and brand recognition. His leadership in scaling digital platforms for legacy media companies like Hearst and USA Today is pivotal as IMPACT Media aims to increase its market reach and cultivate an engaged community around its socially conscious media content.
Anthony Moschini
Executive Producer & Director of Production
Anthony Moschini serves as Executive Producer and Director of Production at IMPACT Media. With over three decades of experience in commercial photography, live-action production, and experiential media, Anthony has established himself as a powerhouse in the industry. His expertise in storytelling and content creation has shaped some of the most iconic campaigns and projects in recent years. Notable achievements include pioneering the first-ever live-stream concert on Facebook for Bud Light with Lady Gaga, and driving impactful collaborations with superstars like John Mayer, G-Eazy, Cardi B, Halsey, Post Malone, and Guy Fieri. His work has also included major campaigns for brands such as DoorDash, Nike, and large-scale productions for luxury brands. Anthony’s unrivaled experience in content production and campaign execution positions IMPACT Media to deliver game-changing, innovative content on a global scale.
Daniel Torres
Director of Digital, Social & Production
Daniel Torres serves as Director of Digital, Social & Production at IMPACT Media, bringing extensive experience in digital strategy, social media, and production management. With a proven track record in driving growth and optimizing processes, Daniel’s background includes managing high-profile projects as a Senior Project Manager at Otis Elevator Co., overseeing modernization efforts in San Francisco, and scaling OpenCity’s conversational AI across brand partners.
As the former Owner of Elemento Advertising Agency, he helped global clients achieve their digital goals and refined his skills as an Account Executive & Marketing Manager at Luxury Life Media Group. Daniel holds a BBA from Sonoma State University and certifications in AI Product Strategy from MIT and Project Management from UC Berkeley. He leverages his expertise to elevate IMPACT Media’s digital and social media presence while managing production efforts to advance the company’s mission.
Christine Courtney
Chief Marketing Officer
Christine Courtney is a visionary brand strategist and experiential marketing expert, known for crafting immersive activations that connect brands with consumers, influencers, and media in unforgettable ways. As Chief Marketing Officer of IMPACT Media Group, she brings a wealth of experience from leading award-winning boutique marketing firms and collaborating with top global agencies and luxury lifestyle brands. Christine has orchestrated iconic brand moments-from a Texas tarmac airline launch featuring Longhorn cattle to a groundbreaking international flight debut honoring Asian culture. Her expertise spans digital engagement, influencer marketing, and high-impact live experiences, driving measurable results like a 180% social media engagement surge and double-digit sales growth for major brands. Recognized among the Top 500 Most Influential Event Professionals by BizBash and a Gold Stevie® Award winner, Christine seamlessly blends strategic vision with hands-on execution, ensuring every campaign is on-brand, on-budget, and unforgettable..
Lynda Costa
Head of Strategy and Brand & Social Impact
Lynda Costa is a seasoned executive with a proven track record in driving growth, innovation, and strategic partnerships across various industries. As Head of Strategy and Brand & Social Impact at IMPACT Media, Lynda brings extensive experience from global companies such as PepsiCo, GS1, and Firmenich. Her expertise spans sales, marketing, operations, procurement, and R&D. At PepsiCo, Lynda led social impact strategies that seamlessly integrated brand and purpose. She then drove transformative cultural change at Firmenich. Throughout her career, Lynda’s leadership has influenced nearly $100 billion in revenue across 200 countries. Her ability to shape strategic direction and create lasting social impact makes her a vital asset to IMPACT Media as she leads strategy and social impact initiatives.
Andrea Ocampo
Vice President of Brand, Impact Programming & Strategy
Andrea Ocampo serves as the Vice President of Brand, Impact Programming & Strategy at IMPACT Media, bringing unparalleled expertise in storytelling, brand-building, and purpose-driven media production. Throughout her career, she has collaborated with industry giants such as the NHL, NFL, WWE, Travel Channel, Disney World, Bloomberg, and Univision. Andrea has earned recognition as one of Yahoo Finance’s Top 20 Women in Business and is a two-time Telly Award winner for producing Earth on Fox Business. As a TEDx speaker and founder of HBU Media, Andrea has guided brands to discover their unique voices and craft impactful narratives. Bilingual and proudly Colombian, she serves as an innovative leader ensuring that IMPACT Media’s content inspires action and amplifies meaningful causes on a global scale.
Sebastian Hoyos
VP of Sales and Strategic Operations
Juan ‘Sebastian’ Hoyos is the VP of Sales and Strategic Operations at IMPACT Media Group and the founder and CEO of 1 Touch AV Solutions, Inc., a boutique firm specializing in high-end automation and smart home technology. Founded in 2015, 1 Touch AV Solutions is known for providing exclusive, white-glove service to luxury developers, builders, and contractors. Sebastian’s company handles all aspects of design, installation, programming, and maintenance in-house, ensuring seamless integration of cutting-edge automation with luxury living. Prior to 1 Touch AV Solutions, Sebastian honed his skills in sales, client management, and entrepreneurship as the owner of a successful online marketing and advertising firm. A results-driven leader, Sebastian is passionate about scaling businesses that prioritize innovation and customer-first service. His extensive experience in business strategy, operational leadership, and client-focused service will play a pivotal role in driving IMPACT Media Group's sales and operational growth.
Juan Henriquez
Creative Director
Juan G. Henriquez is the Creative Director of IMPACT Media Group and Founder & CEO of HighMonks. Born in Medellín, Colombia, Juan’s passion for design and branding began at a young age, shaping his ability to craft powerful visual identities. His journey led him to the U.S., where he discovered digital design and launched a successful creative career. In 2014, he founded HighMonks, creating over 500 brands and achieving a 98% client retention rate. His expertise spans graphic and web design, marketing psychology, and digital innovation, including ventures in Web3, NFTs, and e-commerce, where he generated over $2M in sales. Juan has collaborated with high-profile brands such as Lamborghini Countach 50th Anniversary Rally, Rolling Hill CC, SNOW, and MH Real Estate Group, bringing visionary concepts to life. A passionate creator and strategist, Juan blends art, technology, and community-driven storytelling to inspire and connect audiences. As Creative Director, he brings his vast experience and innovative mindset to elevate IMPACT Media Group’s brand and visual storytelling.